Service
Digital Advertising: Campaigns Built for Conversions, Not Clicks
We optimize spend for conversions
We turn your ad budget into tangible results: leads and sales. We build and structure your Google Ads and Meta campaigns, target the right audience, set up complete conversion tracking, and optimize performance every day based on real data. We shift budget toward the channels, audiences, and creatives that convert best, and we track cost per acquisition and return on ad spend (ROAS) rather than raw clicks. You'll see progress in transparent monthly reports that put spend and results side by side. Ownership and control of your ad accounts always stay with you.
The Problem We Solve
Sound familiar?
Money goes into ads every month, but it isn't coming back as sales or qualified leads.
Conversion tracking isn't set up, so you can't tell which campaigns work and which are burning budget.
Ads are shown to the wrong audience, and where your budget actually goes is never transparent to you.
Scope
What's included
Google Ads management
Setup, structuring, and daily optimization of Search, Performance Max, YouTube, and Shopping campaigns. We direct budget toward the campaigns that drive the most conversions.
Meta Ads management
We build, test, and manage Facebook and Instagram ads by audience, format, and placement. We design the full funnel, from cold audiences to retargeting.
Conversion tracking setup
We measure forms, calls, carts, and purchases end to end with GA4, Google Tag Manager, Meta Pixel, and the Conversions API. We prove what's working with data.
Targeting and segmentation
We reach the right people using interest, behavior, location, lookalike, and custom audience models. Retargeting lists win back visitors who showed intent.
Creative and message testing
We A/B test ad copy, images, and video, then scale the strongest performers. Test outcomes are reported with evidence, not guesswork.
Budget and bid optimization
We shift budget to the most efficient channels, campaigns, and audiences, and tune bidding to your CPA and ROAS targets. Performance is monitored continuously.
Process
How we work
Goals and tracking setup
We clarify your business goals and unit economics, then set up complete conversion tracking with GA4 and Pixel / Conversions API. We don't run ads without proper measurement.
Campaign build and targeting
We build the campaign structure, audiences, ad copy and visuals, and bidding strategy. Budget allocation is planned around conversion potential.
Optimization and testing
We monitor data daily, improve bids, audiences, and creatives through A/B testing, and move budget to whatever converts best. Weak performance is cut fast.
Reporting and planning
Each month we share a clear report on spend, conversions, CPA, and ROAS, then set the priorities for the next period together.
Tools & Platforms
Tools we use
Metrics We Track
Metrics we track
- ROAS (return on ad spend)
- CPA / CPL (cost per acquisition and per lead)
- Conversion rate
- CTR (click-through rate)
- CPC (cost per click)
- Impression share and frequency
Deliverables
What you get
FAQ
Frequently asked questions
What's the minimum ad budget?
The recommended budget depends on your industry, goals, and competition; there's no single right number. The key point: ad spend is paid directly to Google and Meta and is entirely SEPARATE from our management fee. Write to get@welda.app and we'll recommend a realistic starting budget for your goals.
How is the management fee set?
We don't publish fixed list prices; the fee depends on campaign scope, the number of channels, and the monthly workload. For a clear, tailored quote, reach us at get@welda.app. This fee is separate from the ad spend you pay to the platforms.
How soon will I see results?
First data starts arriving within a few days of launch. The first few weeks are usually a learning and testing phase for the algorithms and for meaningful optimization; stable, predictable results sharpen as data accumulates. We manage timelines honestly and don't make inflated promises.
Who owns the ad accounts?
You do, always. Ownership and control of your ad accounts stay fully with you; we work via manager access. If the engagement ends, the accounts, historical data, and accumulated learnings stay with you without interruption. We never hold your data hostage.
How is conversion tracking set up?
Through Google Tag Manager we configure GA4 events, the Meta Pixel, and the Conversions API, then define real actions, form fills, calls, add-to-cart, purchases, as conversions. For e-commerce we also set up Merchant Center and product-level tracking. This is how we optimize budget for conversions, not clicks.
Other Services
Other digital solutions from Welda
Let's talk about your project
Tell us what you need and we'll prepare a tailored quote. No commitment required.