Service
A Brand That Looks Consistent and Stays Memorable Everywhere
Concept, system, consistency
Instead of scattered visuals and a brand that looks different on every channel, we work with a single system. We bring your logo, color palette, typography and tone of voice together, and hand it over with a clear brand guideline your team can actually apply. Branding is a foundation, not a same-month conversion promise; but a consistent, trustworthy identity makes every move you make stronger.
The Problem We Solve
Sound familiar?
Inconsistent visuals make your brand look weaker and more improvised than it is.
You have a logo, but no coherent identity around it; every design starts from scratch.
You can't stand apart from competitors, and you look like a different brand on every channel.
Scope
What's included
Brand discovery and direction
We listen to your values, audience and competitive landscape, and clarify how your brand should be perceived. Before any design, we set the direction together with mood boards and concept panels.
Logo system
We design a logo family that scales and works in any context: primary, horizontal, vertical, symbol and single-color versions. Not a single graphic, but a usable system.
Color and typography
We define an on-brand, accessible color palette with HEX/CMYK values and set primary and secondary typography standards. The same feel on every screen and in print.
Brand voice and tone guide
We clarify how your brand speaks: tone, word choices, and clear dos and don'ts. A consistent language that backs up the visual identity.
Identity applications
We take the identity into real use: business card, letterhead, email signature, social media templates and a presentation template. The brand is ready from day one.
Brand guideline
We gather every rule into a single PDF: logo usage, clear space, color and type standards, and example applications. Your team keeps the brand consistent.
Process
How we work
Discovery and brief
We listen to your brand, goals, audience and competitive landscape. With mood boards and references, we draw the boundaries of the visual direction together.
Concept and direction
We prepare a few strong concept directions grounded in strategy. We present the core approach for logo, color and type with concept panels, and choose a direction together.
Design and refine
We develop the chosen direction and mature the logo, palette and typography. We work through revision rounds with your feedback until the identity is clear.
Handover and brand guideline
We prepare all files in the right formats, complete the applications, and hand over with a brand guideline that documents the usage rules.
Tools & Platforms
Tools we use
Metrics We Track
How we judge success
- Brand consistency: how well designs follow the guideline
- Visual coherence across channels (web, social, print)
- Brand recognition and recall (where measurable)
- Growth in branded and direct search
- Completeness and readiness of identity applications
Deliverables
What you get
FAQ
Frequently asked questions
How is the price for a brand identity determined?
There's no fixed price list; the cost depends on scope, the number of variations and applications, and your strategy needs. For a tailored quote, write to get@welda.app and we'll define the scope together.
How long does a brand identity take?
Timing depends on scope; a logo alone is faster, while a full visual identity with applications and a brand guideline takes more time. We share a clear timeline in the discovery call.
How many logo concepts and revisions do you offer?
We present a few strong concept directions grounded in strategy. We mature the direction you choose through revision rounds defined up front; the number of rounds and the scope are set in writing in the proposal.
Which files and formats do I get, and do I own the usage rights?
We deliver the logo in vector (AI/SVG) and raster (PNG/PDF) formats, ready for print and digital, along with a brand guideline covering color, typography and usage rules. The full usage rights to the delivered identity are yours.
Do you also design web and social media in line with the identity?
Yes. We carry the visual language we build into your website, social media accounts and ad materials with the same consistency. You can manage these services from one place and keep your brand coherent across every channel.
Other Services
Other digital solutions from Welda
Let's talk about your project
Tell us what you need and we'll prepare a tailored quote. No commitment required.